To understand how your content is performing, you must track your analytics. But with the amount of data available and the different metrics you can use to measure each type of content, it can get pretty overwhelming. …

When starting your own business there are so many things that you have to think about and do. Whether you’re an experienced entrepreneur or not, we could all use some help. Thankfully, there are a lot of free and low-cost resources out there for small businesses that exist to make…

As marketers, we’ve all heard it said a million times by now, “content is king.” Even though we may be tired of the saying, we can’t deny the truth behind it. No matter your business type, strategic content that is well thought out and relevant to your audience is vital…

On the surface, the “So what?” technique is pretty simple. For example, you have a feature of your product that you’d like to promote, with this technique the first question you should ask yourself about that feature is, “So what?” With this question, you are trying to drill down to…

It’s completely understandable to have some reservations when considering hiring a consultant. The unknown is scary. But, if you do your homework and thoroughly vet a potential consulting partner, these fears can be alleviated. What’s more important to focus on is the benefit that working with a consultant can bring…